We all know the way to maximize future net revenue is to bring more monthly sustainers into the fold. But who exactly are these sustaining supporters and why are they so valuable? What do we know about their behavior and preferences? Let science be your guide!
In this webinar, Alexa Langford from One & All helps quantify the data to help accelerate your program.
Key Takeaways:
- The dos and don’ts of setting up an email
- How to identify donors most likely to become sustainers
- The best channels for your sustainer campaigns
- How to maximize sustainer long term value
- Why an optimized supporter experience matters
- And much more
This is a must-see session for nonprofit marketing and development professionals who want to use their database to its full potential.
Click here to download the slides
Meet the Speaker:
Alexa Langford, Vice President, Giving Sciences at One & All Agency. Alexa has been with One & All for 13 years and manages their team of data scientists and insights analysts. She works closely with other members of the Giving Sciences team, clients, internal account service, Media and Creative teams, and strategically aligned vendors, to manage and deliver innovative analytics solutions on time, on target and within budget. Alexa’s specialties are: analyzing data from a variety of integrated channels, generating actionable direction from findings, predictive modeling, and product development.
